Latest SEO News & Tips From Ahrefs Blog

Let’s look at the most common issues you should actually care about. Setting an x-default is not required. But it is recommended if you need a fallback page for users…

In this article, we will discuss 10 popular methods bloggers use to cash in on their passion, along with the pros and cons of each approach. Although many people claim…

If you aspire to become an SEO pro or want to take your SEO career to the next level, there are specific competencies you need to master. If you want…

  Having technical errors on your website can significantly impact how your site performs on the search engine results pages (SERPs). Therefore, you’ll want to ensure your site gets the…

Not only is guest blogging well and alive, it’s still highly effective. In this post, you’ll learn everything you need to know about guest blogging.  But first, let’s make sure…

Raleigh, North Carolina, is where I’ve called home for more than a decade. It’s a community that I know and love, so I’m featuring it first. It also has one…

In this guide, we’ll answer just that and share some top tips for implementing a continuous SEO strategy. The answer, in short, is almost always no. SEO, in nature, is…

In the world of SEO, links are a crucial ranking factor. With that comes a temptation for many website owners and marketers to resort to manipulative tactics to acquire links,…

But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your rankings, but they also don’t need you to create…

Fortunately, there are tools available that can help simplify the process and improve your results. One such tool is Yoast SEO, a WordPress SEO plugin. In this article, we will…

I was trying to see the impact on rankings and traffic that the removal of content would have. My theory was that if we blocked the pages from being crawled,…

  Rather than giving you unnecessary details, this article aims to teach you how to build a simple and effective full-funnel marketing strategy so you can target potential buyers at…

When it comes to writing the introduction, keep it simple, concise, and tailored to your audience. If you want a defined approach for formatting your introduction, you can use the…

   Hence, marketers use keyword monitoring tools for two purposes: In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more)….

In this post, you’ll learn how to create digital content that people want to see. The online world is made up of content. Whether you’re searching on Google or scrolling…

Below are a few simple SEO tips to help you do that.  Many things affect ranking difficulty. But if you see pages from similar caliber sites in the top five…

  I’ve tested many different AI tools. And in my opinion, there are some that can help increase the efficiency of your copywriting. But before we get to the list,…

Let’s start with the basics: Who are you writing for? Do you know your audience? There may be a difference in who you think you are writing for vs. who…

PageSpeed Insights works by analyzing a webpage’s HTML, CSS, fonts, and JavaScript, and provides suggestions to optimize the performance of the page. This includes things like compressing images, minifying code,…

In my experience, identifying a good blog niche is usually determined by three things: If you can find a niche with these elements, it’s likely a good blog niche. Using…

Example interactions include: Some events like scrolling or zooming are not counted. Let’s look at how fast your FID should be and how to improve it. A good FID value…

The first impression users have of your site is how fast it appears to be loaded. The largest element is usually going to be a featured image or maybe the…

CLS is calculated during the five-second window where the most shifting occurs. Here’s how it’s measured: layout shift score = impact fraction x distance fraction Or said in a more…

This means that, in theory, signals to the original URL are permanently passed to the new one after a year. If the redirect is removed and the original page is…

  There are more website analytics tools than you’ll ever require. So here’s a list of the only six tools you’ll need based on the type of data you should…

But with so many KPIs, knowing exactly which ones you should be benchmarking can be challenging. In this article, we will look at which SEO benchmarks matter and why.  Many…

  Of course, the idea of learning any new craft is daunting. For many looking in from the outside, SEO can seem like some Hogwarts-level digital wizardry. However, in an…

But there are a lot of tools out there—and not all of them are worth it. Well, I’ve been blogging for over a decade and have used hundreds of tools…

  Building event links is relatively easy. But it can be difficult for beginners, as it requires an understanding of SEO and event planning in some cases. In this article,…

So to test them more thoroughly, I created a nightmare recording of two non-native speakers with loud city background noise. Audio · Voice And City Ambiance How did they fare?…

If you want to maximize sales and minimize marketing costs, a multi-channel approach can help you capture customers you may otherwise never reach. But what is multi-channel marketing, really? And…

But how do you do that? Website architecture is how information on your site is structured, interlinked, and designed.  For example, for an e-commerce website, it may look like this:…

In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. White hat SEO…

  Let’s find out. Linktree says it has over 35 million users.  It built its brand by creating a platform where content creators can share multiple links to their social…

  But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you…

Each marketing funnel is split into three stages: Today, we’ll be talking about top-of-the-funnel marketing. Top-of-the-funnel marketing refers to the marketing strategies and tactics used to create awareness of your…

No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Look at these SEO…

In this article, we’ll define what a single-page website is, review whether it is good or bad for SEO, and run through some top SEO tips for single-page websites. A…

According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates that the industry willl continue to grow to $15.7…

  But before you make any changes, it’s important to check certain things first. Google’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted….

If you don’t have the experience to find high-quality link prospects or can’t spare hours doing outreach, now may be the time to hire a link building agency. A quality…

  The concept of affiliate marketing involves advertising and promoting other people’s products or services and receiving a commission for each sale. The key is to build a website that…

But there are two types of writers you can become (or hire): A content writer or a copywriter. What are the differences between these two crafts? Which should you learn…

I’ve been monetizing my blogs with affiliate marketing for over 10 years and even recently sold one of my affiliate-monetized blogs for multiple six figures. It can be a lucrative…

I’ve personally published thousands of articles across dozens of blogs, recorded hundreds of videos, and posted who even knows how many photos. Creating that much content takes a lot of…

That’s not all. Despite not using outreach, it acquired links from sites like The New York Times and Forbes—on autopilot.    How? I spoke with the co-founder, Sol Orwell, to find…

  Of those who make money, not all make a living. And not even all make a decent side income.  But what’s also true is that a lot of bloggers…

In fact, almost all of the traffic to our blog comes from first-page Google rankings: Unfortunately, nobody can guarantee first-page Google rankings. But you can improve your chances of getting…

For example, the site: operator restricts results to those from a particular site: In this post, you’ll learn all of Google’s search operators and how to master them for SEO….

If you’ve been in SEO for a while or you’ve already done some research, you’ve probably come across claims that social signals are an SEO ranking factor. That’s not true,…

This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel.  However, it doesn’t mean you can create any piece of content, gate it, and hope that you drive…

Here are those features: But how many SaaS companies make use of them all? And are they using them well? To find out, we studied the Twitter profiles of 100…

  In this article, I’m going to walk you through each tool and when to use it. Setting up your website for success means starting with the basics: making sure…

So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept…

Here it is in all its glory: It covers everything from how search engines work to keyword research to link building. In other words, all the stuff you need to…

  If your goal is to rank high on Google, writing content without targeting any keywords is risky. You can get lucky, but ranking in Google without proper targeting will…

  But what makes a good affiliate marketing website? What products does it promote? And how does it get people to visit and purchase its recommendations? To answer these questions,…

  Healthline is owned by media giant company Red Ventures, which has a whole RVO Health subdivision comprising many domains in this YMYL niche. One of them is also Medical…

I’ve been in the affiliate space for over a decade and even sold an affiliate site for multiple six figures. I’ve learned a lot about what it takes to earn…

Looks like professional blogging may actually be a good idea. You can make a full-time income or a decent side income. You can even own several blogs, hire copywriters, and…

Spoiler alert: I was wrong.  There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more,…

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post….

Specifically, you need website content that:  In this post, you’ll learn how to create content that achieves both goals. You can’t get search traffic if no one’s searching for your…

Here are all the steps you should take: It’s easy to overcomplicate the process of choosing a domain. But choosing a branded domain that is short and memorable works better…

  It’s simple—you can use a tool like Ahrefs to find out. If you want to get an overview of the organic search competition in your industry, the first step…

Plus, knowing the basics of marketing can get you ahead of the competition, and it’s valuable to have a base understanding if you ever hire marketing roles for your company….

However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding…

  That’s because understanding how they got links can help inform your link building strategy.  In this post, you’ll learn how to find, replicate, and learn from your competitors’ backlinks….

In this post, you’ll learn how to do these tasks with nine free keyword research tools. The best free keyword research tools Keyword Generator shows up to 150 keyword ideas….

To help you get the most out of Ahrefs, we’ve put together 20 lesser-known use cases that can immediately enhance your SEO efforts. Are you wondering what people around the…

  For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI ideas you can use for your content marketing….

  Here are 10 extraordinary examples of websites that failed to fool Google.   Key stats  Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired…

Let’s get started.   Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to…

After working with a number of SEO agencies and as a freelancer, I’ve found that asking the right questions at the start of a (potential) cooperation is key to getting…

Here are my (and the Ahrefs team’s) top tools that help you work smarter—not harder. Many SEOs dream of automating their business, but how much of SEO can you actually…

  If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find…

To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da…

Here’s the process: Let’s go through the steps in more detail.   People usually rely on search volumes for this, but they can be misleading.  For example, “pheasant breast recipes”…

  So according to Google, some types of content need to be produced with firsthand experience to be trustworthy. Here’s what that means for SEO.   No, at least not…

In this article, you’ll learn about just four SEO metrics that represent all you need to measure your SEO performance properly. On top of that, we’ll also go through multiple…

  Let’s look at the options. It’s easy to get started tracking keywords with Ahrefs. We have two core ways to track keywords to suit most budgets and businesses: Free…

Because when it comes to building the wrong links, this can be a costly error that can seriously damage your site or, worse, a client’s. This article will help you…

  First, it mistakes goals for outcomes of content marketing.  Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.  In this article,…

I’ve started over half a dozen online businesses in my life (three of which were highly successful, and one of which I sold for multiple six figures). What I’ve learned…

It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Deciding where your marketing focus should be…

This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total sense. If you’ve ever been asked what…

But it doesn’t mean every free “ChatGPT prompt” ebook you see on Gumroad is the future. Many of the use cases are simply engagement bait. So in this post, we’ll…

It’s a fair question but a tough one to answer because there are just so many things to compare. So instead of filling out one of those classic “us” vs….

Aggregators typically don’t create content because the content is being provided to them through other creators. Think Google, Facebook, YouTube, or Spotify.  Integrators are on the opposite side of the…

When I started my career as a writer, I didn’t focus much on content research. My focus was always on completing the first draft as soon as possible. But with…

There’s no set way to build a roadmap. For over four years, I’ve been working in SEO agencies building a ton of roadmaps. As a senior SEO strategist at Kaizen,…

Let’s get started. The main service an SEO agency will provide is improving your website’s visibility on the search engine results pages (SERPs).  More search visibility means more organic traffic…

In this guide, I’ll show you everything you need to know about marketing funnels. Let’s get started. A marketing funnel is a visual representation of the stages a customer goes…