Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound…
We’ve pulled the top 100 most visited sites by organic traffic from our database. YouTube is the most visited website, with an estimated ~4.5 billion monthly organic visits. Most other…
Here’s an example of how the code looks: And here’s how it looks on social media: … in the browser tab: … and (sometimes) in Google’s search results: For SEO,…
That list is on this page. Try these blogging tips to become a better blogger and attract the loyal following you deserve. Establishing a niche is important because it helps…
New technical terms. Endless tasks to complete. And worst of all, SEOs can’t seem to agree with each other. It was frustrating for me when I started, and it must…
Never do that. It won’t be accurate because Google personalizes search results by things like your location, language, and device. Even using an incognito or private tab doesn’t fully solve…
If you’re not familiar with BrightonSEO, it’s a search marketing conference created by Kelvin Newman. It’s pretty much the U.K.’s “must attend” search conference. It’s been running since 2010 and…
You can also download the full spreadsheet of SEO conferences in 2023/24 at this link. Here’s a quick rundown of how to use it: 1. In the setup sheet, filter…
The reality of the current web is that JavaScript is everywhere. Most websites use some kind of JavaScript to add interactivity and improve user experience. Yet most of the JavaScript…
This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more. While an entire…
Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to…
Rich snippets aren’t a Google ranking factor, but they can make your website’s search results stand out from the crowd. So what exactly are rich snippets, how are they different…
In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business. This depends on your principles and what you define as ethical—but to…
Monitoring key aspects of SEO is important because it allows you to react to things that can impact your visibility in search engines, such as declining keyword rankings. This…
A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a service. It’s everything from discovering the brand to comparing with…
Here are 12 essential SEO best practices to help you level up your website’s performance. Search intent is the underlying reason for a user’s search in Google. It’s important…
Moreover, checking out your competitors’ website traffic can help you identify areas for improvement on your own site. In this article, we will look at the top eight traffic analysis…
For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time. For example,…
From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote for your favorites. 1. The…
Here’s a basic example of what the code can look like:
Here are the results. 1. Google Search Console Google Search Console (GSC) is an SEO tool that helps you to: GSC’s popularity among SEOs and marketers is just one of…
We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. These are the issues flagged the most across the…
I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with…
To find out, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied the votes. Here are the 10 most…
To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains. We…
We go through seven reasons why. If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he…
In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO. Internal links take visitors…
But I wasn’t an overnight success. I had to go through many iterations before finding a niche that worked for me. I tried everything from e-commerce and dropshipping, to making…
Backlinks are important for SEO because of two main reasons: There are two ways to check a website or webpage’s backlinks. The first method only works for sites that…
In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. Google prioritizes relevance in search results….
Let’s look at the most common issues you should actually care about. Setting an x-default is not required. But it is recommended if you need a fallback page for users…
In this article, we will discuss 10 popular methods bloggers use to cash in on their passion, along with the pros and cons of each approach. Although many people claim…
If you aspire to become an SEO pro or want to take your SEO career to the next level, there are specific competencies you need to master. If you want…
Having technical errors on your website can significantly impact how your site performs on the search engine results pages (SERPs). Therefore, you’ll want to ensure your site gets the…
Not only is guest blogging well and alive, it’s still highly effective. In this post, you’ll learn everything you need to know about guest blogging. But first, let’s make sure…
In this post, you’ll learn how to find that information with an SEO competitor analysis. An SEO competitor analysis is where you dig into the SEO strategies of your competitors….
Raleigh, North Carolina, is where I’ve called home for more than a decade. It’s a community that I know and love, so I’m featuring it first. It also has one…
In this guide, we’ll answer just that and share some top tips for implementing a continuous SEO strategy. The answer, in short, is almost always no. SEO, in nature, is…
In the world of SEO, links are a crucial ranking factor. With that comes a temptation for many website owners and marketers to resort to manipulative tactics to acquire links,…
But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your rankings, but they also don’t need you to create…
Fortunately, there are tools available that can help simplify the process and improve your results. One such tool is Yoast SEO, a WordPress SEO plugin. In this article, we will…
I was trying to see the impact on rankings and traffic that the removal of content would have. My theory was that if we blocked the pages from being crawled,…
Rather than giving you unnecessary details, this article aims to teach you how to build a simple and effective full-funnel marketing strategy so you can target potential buyers at…
Hey {First Name}, Just came across your post about {x}. Great stuff! I just published a resource that will provide a ton of value to your readers. {Some Random URL}…
When it comes to writing the introduction, keep it simple, concise, and tailored to your audience. If you want a defined approach for formatting your introduction, you can use the…
Hence, marketers use keyword monitoring tools for two purposes: In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more)….
In this post, you’ll learn how to create digital content that people want to see. The online world is made up of content. Whether you’re searching on Google or scrolling…
Below are a few simple SEO tips to help you do that. Many things affect ranking difficulty. But if you see pages from similar caliber sites in the top five…
I’ve tested many different AI tools. And in my opinion, there are some that can help increase the efficiency of your copywriting. But before we get to the list,…
Let’s start with the basics: Who are you writing for? Do you know your audience? There may be a difference in who you think you are writing for vs. who…
PageSpeed Insights works by analyzing a webpage’s HTML, CSS, fonts, and JavaScript, and provides suggestions to optimize the performance of the page. This includes things like compressing images, minifying code,…
This is where the process of link prospecting comes in. Finding and evaluating the quality of a potential site is essential for link building success. In this article, we…
In my experience, identifying a good blog niche is usually determined by three things: If you can find a niche with these elements, it’s likely a good blog niche. Using…
Example interactions include: Some events like scrolling or zooming are not counted. Let’s look at how fast your FID should be and how to improve it. A good FID value…
The first impression users have of your site is how fast it appears to be loaded. The largest element is usually going to be a featured image or maybe the…
CLS is calculated during the five-second window where the most shifting occurs. Here’s how it’s measured: layout shift score = impact fraction x distance fraction Or said in a more…
This means that, in theory, signals to the original URL are permanently passed to the new one after a year. If the redirect is removed and the original page is…
There are more website analytics tools than you’ll ever require. So here’s a list of the only six tools you’ll need based on the type of data you should…
But with so many KPIs, knowing exactly which ones you should be benchmarking can be challenging. In this article, we will look at which SEO benchmarks matter and why. Many…
Of course, the idea of learning any new craft is daunting. For many looking in from the outside, SEO can seem like some Hogwarts-level digital wizardry. However, in an…
But there are a lot of tools out there—and not all of them are worth it. Well, I’ve been blogging for over a decade and have used hundreds of tools…
Building event links is relatively easy. But it can be difficult for beginners, as it requires an understanding of SEO and event planning in some cases. In this article,…
So to test them more thoroughly, I created a nightmare recording of two non-native speakers with loud city background noise. Audio · Voice And City Ambiance How did they fare?…
If you want to maximize sales and minimize marketing costs, a multi-channel approach can help you capture customers you may otherwise never reach. But what is multi-channel marketing, really? And…
But how do you do that? Website architecture is how information on your site is structured, interlinked, and designed. For example, for an e-commerce website, it may look like this:…
In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. White hat SEO…
Let’s find out. Linktree says it has over 35 million users. It built its brand by creating a platform where content creators can share multiple links to their social…
But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you…
Each marketing funnel is split into three stages: Today, we’ll be talking about top-of-the-funnel marketing. Top-of-the-funnel marketing refers to the marketing strategies and tactics used to create awareness of your…
No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Look at these SEO…
In this article, we’ll define what a single-page website is, review whether it is good or bad for SEO, and run through some top SEO tips for single-page websites. A…
According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates that the industry willl continue to grow to $15.7…
But before you make any changes, it’s important to check certain things first. Google’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted….
If you don’t have the experience to find high-quality link prospects or can’t spare hours doing outreach, now may be the time to hire a link building agency. A quality…
The concept of affiliate marketing involves advertising and promoting other people’s products or services and receiving a commission for each sale. The key is to build a website that…
But there are two types of writers you can become (or hire): A content writer or a copywriter. What are the differences between these two crafts? Which should you learn…
I’ve been monetizing my blogs with affiliate marketing for over 10 years and even recently sold one of my affiliate-monetized blogs for multiple six figures. It can be a lucrative…
I’ve personally published thousands of articles across dozens of blogs, recorded hundreds of videos, and posted who even knows how many photos. Creating that much content takes a lot of…
That’s not all. Despite not using outreach, it acquired links from sites like The New York Times and Forbes—on autopilot. How? I spoke with the co-founder, Sol Orwell, to find…
Of those who make money, not all make a living. And not even all make a decent side income. But what’s also true is that a lot of bloggers…
In fact, almost all of the traffic to our blog comes from first-page Google rankings: Unfortunately, nobody can guarantee first-page Google rankings. But you can improve your chances of getting…
For example, the site: operator restricts results to those from a particular site: In this post, you’ll learn all of Google’s search operators and how to master them for SEO….
If you’ve been in SEO for a while or you’ve already done some research, you’ve probably come across claims that social signals are an SEO ranking factor. That’s not true,…
This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel. However, it doesn’t mean you can create any piece of content, gate it, and hope that you drive…
A big part of this success comes from backlinks. So in this guide, I will show you the link building methods that we used to achieve this massive growth. HARO…
Here are those features: But how many SaaS companies make use of them all? And are they using them well? To find out, we studied the Twitter profiles of 100…
In this article, I’m going to walk you through each tool and when to use it. Setting up your website for success means starting with the basics: making sure…
So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept…
Here it is in all its glory: It covers everything from how search engines work to keyword research to link building. In other words, all the stuff you need to…
If your goal is to rank high on Google, writing content without targeting any keywords is risky. You can get lucky, but ranking in Google without proper targeting will…
But what makes a good affiliate marketing website? What products does it promote? And how does it get people to visit and purchase its recommendations? To answer these questions,…
Healthline is owned by media giant company Red Ventures, which has a whole RVO Health subdivision comprising many domains in this YMYL niche. One of them is also Medical…
I’ve been in the affiliate space for over a decade and even sold an affiliate site for multiple six figures. I’ve learned a lot about what it takes to earn…
Looks like professional blogging may actually be a good idea. You can make a full-time income or a decent side income. You can even own several blogs, hire copywriters, and…
Spoiler alert: I was wrong. There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more,…
But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post….
In this article, I’ll kick things off by explaining what mobile SEO is and why it’s important. I’ll then get to the core focus of this article, sharing my…
Specifically, you need website content that: In this post, you’ll learn how to create content that achieves both goals. You can’t get search traffic if no one’s searching for your…
Here are all the steps you should take: It’s easy to overcomplicate the process of choosing a domain. But choosing a branded domain that is short and memorable works better…
It’s simple—you can use a tool like Ahrefs to find out. If you want to get an overview of the organic search competition in your industry, the first step…