Latest SEO News & Tips From Ahrefs Blog

  Building event links is relatively easy. But it can be difficult for beginners, as it requires an understanding of SEO and event planning in some cases. In this article,…

So to test them more thoroughly, I created a nightmare recording of two non-native speakers with loud city background noise. Audio · Voice And City Ambiance How did they fare?…

If you want to maximize sales and minimize marketing costs, a multi-channel approach can help you capture customers you may otherwise never reach. But what is multi-channel marketing, really? And…

But how do you do that? Website architecture is how information on your site is structured, interlinked, and designed.  For example, for an e-commerce website, it may look like this:…

In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. White hat SEO…

  Let’s find out. Linktree says it has over 35 million users.  It built its brand by creating a platform where content creators can share multiple links to their social…

  But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you…

Each marketing funnel is split into three stages: Today, we’ll be talking about top-of-the-funnel marketing. Top-of-the-funnel marketing refers to the marketing strategies and tactics used to create awareness of your…

No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Look at these SEO…

In this article, we’ll define what a single-page website is, review whether it is good or bad for SEO, and run through some top SEO tips for single-page websites. A…

According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates that the industry willl continue to grow to $15.7…

  But before you make any changes, it’s important to check certain things first. Google’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted….

If you don’t have the experience to find high-quality link prospects or can’t spare hours doing outreach, now may be the time to hire a link building agency. A quality…

  The concept of affiliate marketing involves advertising and promoting other people’s products or services and receiving a commission for each sale. The key is to build a website that…

But there are two types of writers you can become (or hire): A content writer or a copywriter. What are the differences between these two crafts? Which should you learn…

I’ve been monetizing my blogs with affiliate marketing for over 10 years and even recently sold one of my affiliate-monetized blogs for multiple six figures. It can be a lucrative…

I’ve personally published thousands of articles across dozens of blogs, recorded hundreds of videos, and posted who even knows how many photos. Creating that much content takes a lot of…

That’s not all. Despite not using outreach, it acquired links from sites like The New York Times and Forbes—on autopilot.    How? I spoke with the co-founder, Sol Orwell, to find…

  Of those who make money, not all make a living. And not even all make a decent side income.  But what’s also true is that a lot of bloggers…

In fact, almost all of the traffic to our blog comes from first-page Google rankings: Unfortunately, nobody can guarantee first-page Google rankings. But you can improve your chances of getting…

For example, the site: operator restricts results to those from a particular site: In this post, you’ll learn all of Google’s search operators and how to master them for SEO….

If you’ve been in SEO for a while or you’ve already done some research, you’ve probably come across claims that social signals are an SEO ranking factor. That’s not true,…

This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel.  However, it doesn’t mean you can create any piece of content, gate it, and hope that you drive…

Here are those features: But how many SaaS companies make use of them all? And are they using them well? To find out, we studied the Twitter profiles of 100…

  In this article, I’m going to walk you through each tool and when to use it. Setting up your website for success means starting with the basics: making sure…

So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept…

Here it is in all its glory: It covers everything from how search engines work to keyword research to link building. In other words, all the stuff you need to…

  If your goal is to rank high on Google, writing content without targeting any keywords is risky. You can get lucky, but ranking in Google without proper targeting will…

  But what makes a good affiliate marketing website? What products does it promote? And how does it get people to visit and purchase its recommendations? To answer these questions,…

  Healthline is owned by media giant company Red Ventures, which has a whole RVO Health subdivision comprising many domains in this YMYL niche. One of them is also Medical…

I’ve been in the affiliate space for over a decade and even sold an affiliate site for multiple six figures. I’ve learned a lot about what it takes to earn…

Looks like professional blogging may actually be a good idea. You can make a full-time income or a decent side income. You can even own several blogs, hire copywriters, and…

Spoiler alert: I was wrong.  There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more,…

But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post….

Specifically, you need website content that:  In this post, you’ll learn how to create content that achieves both goals. You can’t get search traffic if no one’s searching for your…

Here are all the steps you should take: It’s easy to overcomplicate the process of choosing a domain. But choosing a branded domain that is short and memorable works better…

  It’s simple—you can use a tool like Ahrefs to find out. If you want to get an overview of the organic search competition in your industry, the first step…

Plus, knowing the basics of marketing can get you ahead of the competition, and it’s valuable to have a base understanding if you ever hire marketing roles for your company….

However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding…

  That’s because understanding how they got links can help inform your link building strategy.  In this post, you’ll learn how to find, replicate, and learn from your competitors’ backlinks….

In this post, you’ll learn how to do these tasks with nine free keyword research tools. The best free keyword research tools Keyword Generator shows up to 150 keyword ideas….

To help you get the most out of Ahrefs, we’ve put together 20 lesser-known use cases that can immediately enhance your SEO efforts. Are you wondering what people around the…

  For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI ideas you can use for your content marketing….

  Here are 10 extraordinary examples of websites that failed to fool Google.   Key stats  Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired…

Let’s get started.   Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to…

After working with a number of SEO agencies and as a freelancer, I’ve found that asking the right questions at the start of a (potential) cooperation is key to getting…

Here are my (and the Ahrefs team’s) top tools that help you work smarter—not harder. Many SEOs dream of automating their business, but how much of SEO can you actually…

  If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find…

To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da…

Here’s the process: Let’s go through the steps in more detail.   People usually rely on search volumes for this, but they can be misleading.  For example, “pheasant breast recipes”…

  So according to Google, some types of content need to be produced with firsthand experience to be trustworthy. Here’s what that means for SEO.   No, at least not…

In this article, you’ll learn about just four SEO metrics that represent all you need to measure your SEO performance properly. On top of that, we’ll also go through multiple…

  Let’s look at the options. It’s easy to get started tracking keywords with Ahrefs. We have two core ways to track keywords to suit most budgets and businesses: Free…

Because when it comes to building the wrong links, this can be a costly error that can seriously damage your site or, worse, a client’s. This article will help you…

  First, it mistakes goals for outcomes of content marketing.  Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.  In this article,…

I’ve started over half a dozen online businesses in my life (three of which were highly successful, and one of which I sold for multiple six figures). What I’ve learned…

It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time. Deciding where your marketing focus should be…

This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total sense. If you’ve ever been asked what…

But it doesn’t mean every free “ChatGPT prompt” ebook you see on Gumroad is the future. Many of the use cases are simply engagement bait. So in this post, we’ll…

It’s a fair question but a tough one to answer because there are just so many things to compare. So instead of filling out one of those classic “us” vs….

Aggregators typically don’t create content because the content is being provided to them through other creators. Think Google, Facebook, YouTube, or Spotify.  Integrators are on the opposite side of the…

When I started my career as a writer, I didn’t focus much on content research. My focus was always on completing the first draft as soon as possible. But with…

There’s no set way to build a roadmap. For over four years, I’ve been working in SEO agencies building a ton of roadmaps. As a senior SEO strategist at Kaizen,…

Let’s get started. The main service an SEO agency will provide is improving your website’s visibility on the search engine results pages (SERPs).  More search visibility means more organic traffic…

In this guide, I’ll show you everything you need to know about marketing funnels. Let’s get started. A marketing funnel is a visual representation of the stages a customer goes…

First, it affects your user experience—helping users find what they want will result in more conversions.  Second, it helps search engines. Because good navigation will help them better understand how…

  In more simple terms: Why do SEO?  There are an estimated 3.5 billion searches on Google each day. To tap into this audience, you’ll need to do SEO.  One…

With over 10,000 backlinks since the post was published, it’s fair to say that the Skyscraper Technique took the world by storm in 2015. But what is it exactly, how…

Featured snippets are a special type of search result showing a quick answer to the search query at the top of Google’s results page. Google pulls this information from one…

It’s free to use and includes all the features any website owner could need. And if it doesn’t have a feature you want or need, you can have a developer…

If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you. I’ve personally…

If you’d like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues.     Indexability is a webpage’s ability to…

With the right tools, however, you can automate various SEO processes—and free up resources for tasks that need more creative, human input. In this post, I’ll share two examples of…

  In this article, I go through all the nooks and crannies of Wix SEO options so you can decide if Wix is right for your needs. I’ll also share…

Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you. Indirect marketing relies on the assumption that potential…

Want to know some of the best ways to monetize your SEO skills? Let me show you how. Selling productized SEO services or, in other words, creating standardized versions of…

There could be significant differences from what you’re used to. Success in one market doesn’t guarantee the same in another. Moreover, you’ll often run into link opportunities that violate Google’s…

Let me show you how. To get started, simply go to my SEO resume template and make a copy of it so you can follow along.    Let’s start by…

I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it. I’ve managed campaigns…

Hear me out. There is a big difference between setting up an online store and launching a successful e-commerce business.  To be successful, you’ll need to research and develop a…

It’s important because not all keywords are created equal. Some are harder to rank for than others, so you must choose wisely. In this guide, you’ll learn how to analyze…

An online business allows you to take control of your life in a way that nothing else can. It’s one of the few ways to create true financial freedom. But…

Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus…

SEO automation is the process of using software to perform repetitive SEO activities you previously did manually, saving you time to work on SEO strategy and execution. In this article,…

Thanks to their low popularity, they’re often less competitive and easier to rank for than short-tail keywords. This makes them an excellent target for new websites. In this guide, you’ll…

In this guide, you’ll learn how to get some serious SEO value from Keyword Planner.  Google Keyword Planner is free. All you need is a Google Ads account to use…

That was the challenge I faced when I became the second member of Zapier’s editorial team in 2014. Zapier’s team had built a tool to automate your tedious business tasks….

In the rest of the article, I’ll explain why and how.   Going forward, we’ll differentiate between two kinds of keywords.  The primary keyword, also called the target keyword, is…

A great product description tells a story—the story of who your product is for and how your product can help them get what they want. Because when it comes to…

Let’s get started. Hikers turn to Google for all kinds of inspiration. For example, if we search Ahrefs’ Keywords Explorer for “best bikes in” and check the Matching terms report,…

If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the…

Here’s a flowchart to drill home the message: So… why do people keep saying it is?  Let’s discuss. People often say that SEO is dead because they find it increasingly…

In my case, this is SEO. Having worked with several businesses and top brands over the past few years, I’ve learned that some specialists and marketing generalists are: Cannibalizing efforts…

  Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s…

Performing this kind of analysis allows you to find sites that commonly link to websites similar to yours. If you look at well-ranking competitors and they have a lot of…

No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy.  Without any…