Latest SEO News & Tips From SE Roundtable Blog

A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long headline and had dynamically…

Google has officially deprecated the Sitemaps ping endpoints. Now, when you try to access it, Google responds, “Sitemaps ping is deprecated,” with a link to the post about it going…

Google is testing vertical images within the Top Stories section of the Google search results on desktop. We’ve seen vertical or portrait layouts for top stories on mobile, but I…

I’ve covered the almost invisible and incredibly hard to see experiments with Microsoft Advertising placing hard to see search/sponsored ads in the Bing search results many times. Well, now that…

Ginny Marvin, Google’s Ads Liaison, responded to some data that suggests that AI Max is expansionary on SPN, the Search Partner Network. That using AI Max will more heavily target…

Last week, I included in my recap a link to a Reddit thread that seems to have got some attention. It has John Mueller of Google saying a site with…

Microsoft Bing is testing the “see results for” feature on the left hand side. The same place we saw the “on this page” feature that would jump you to the…

Microsoft posted the monthly Microsoft Advertising news and new features and announced a bunch of new stuff. The new features include new flyer extensions, update (restate) the revenue value associated…

We covered the topic of taking over an old domain name from someone else and how that can sometimes be problematic in the Google SEO world. But here is a…

The March 2022 Google Product Reviews update is now fully rolled out, Alan Kent from Google told me. The updated started on March 23, 2022 and ended 19 days later…

Welcome to 2023, and with that, here is our Google webmaster report for 2023 – where we summarize the bigger Google SEO-related changes in the past month. The big items…

A couple of weeks ago, Gary Illyes and Lizzi Sassman of Google had Dave Smart as a guest on the Search Off The Record podcast and they spoke about crawling….

Ten months ago, Google said on stage at Google Search Central Live event in the Google Zurich office that we should expect more core update, more update. We now have…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Web Stories…

Steve Plimmer posted a screenshot from the Google Ads console’s change history log showing how Google has named the RSAs, response search ads, versatile text ads. It makes you wonder…

Google is now sharing the Googlebot IP ranges for the User-triggered fetchers. User-triggered fetchers are from Google tools and product functions where the end user triggers a fetch.

Google had filed a lawsuit against a company that allegedly created fake Google Business Profiles and tons of fake reviews. Google said it filed the suit “to help put an…

Google has once again updated the relatively new documentation around Site Names in Google Search, this time to clarify that www and m-dot prefixes for domain names are generally considered…

Google is testing a dynamic keyword insertion feature for Google Shopping Ads where it may insert the material in the product if used in the searcher’s query. I do not…

Google has published a new, or vastly revamped, document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one…

In Google Search you can trigger the Google Translation widget. But now, Google is testing a G icon to let you “search for this on Google” from that translate widget…

Some SEOs are seeing Google rewrite more of their titles to something shorter and maybe less descriptive than they would prefer to display in the Google search results.

Google seems to be testing showing a super short product review in the image thumbnail in the search results. So Google will overlay at the top of the product image…

The new Google Search Generative Experience started to roll out to some users in late May but we are already seeing a decline in usage for these generative AI search…

Sam Gooch noticed that if you filter the Google Search Console performance report to show video search appearance and desktop-only results, Google will start to flat line on June 13,…

Google has just launched the new INP report within the Core Web Vitals reporting in Google Search Console. As a reminder, INP, Interaction to Next, is replacing FID, First Input…

Google Search is testing adding a color swatch to the product grid layout in its search results. Google is showing colors in small boxes and a “+ more” label if…

Google has updated its product structured data help documents to say that you need both product and car structured in order for Google to display ratings and review snippets in…

A Google document that came out of the DOJ trails said that back in 2017, Bing Search was faster than Google was specifically looking at mobile queries. The document was…

Google is shutting down the Google Question Hub feature on January 15, 2023 – a month from today. Google officially launched Question Hub in the US two years prior, but…

Google Search has been super busy with tons of unique and different interfaces for shopping and product-related search results. Here is one, that I am honestly not sure is new…

Google seems to be testing a new box in the search results named perspectives and opinions. The naming convention reminds me of Google perspectives, but this acts differently, as the…

There have been a lot of complaints about the quality of Google search results – the truth is, there are always complaints. Assuming you believe the results are indeed getting…

In less than about 42 hours, Google has fully rolled out the last spam update – the Google October 2022 spam update. The update began on October 19, 2022, at…

Google News has a new (I think new) section for some news queries that says “see similar headlines from.” This section is often at the bottom of the news results…

Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are…

Google has posted that the Google Merchant Center feeds have issues. The notice is posted here and reads, “We’re investigating reports of an issue with Feeds. We will provide more…

As a reminder, back in 2016, Google updated its guidelines for using schema markup on your site with third-party reviews. Google reminded us in 2018 that this is not in…

There is this interesting conversation on LinkedIn around a robots.txt serves a 503 for two months and the rest of the site is available. Gary Illyes from Google said that…

Google may have removed the license number from business details in the Local Service Ads. I checked a number of LSAs and noticed that Google will say if a business…

Microsoft Bing is testing a new annotation in the autocomplete search results to communicate to searchers that they can tap the tab key to finish the autocomplete without clicking on…

Google has added a “by owner” button to the local panel, the local business profile listing, within Google Search. When you click on it, it shows you the business description…

Instead of just showing citations in the footer of the response and answers in Bing Chat, Bing is now showing anchor text hyperlinks as responses. In fact, if you watch…

Google local listings have been pushing products for the past several years, in fact, it just recently added in-store products in the help document around improving visibility in Google local…

Bing Image Creator will get some big improvements in about a month. Microsoft Bing CEO, Mikhail Parakhin said this on Twitter the other day, saying the language model for Bing…

Google is rolling out new sales and leads conversion reports in the Google Ads advertiser console. These reports are under the Goals section, then Conversions and then Summary tab and…

Microsoft is testing showing larger favicons that also animate in the Bing Search results. The favicons look a lot larger in this test, here are side by side comparisons so…

Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests….

Gary Illyes from Google posted a PSA (public service announcement) of sorts on Mastodon and LinkedIn for sites that are heavy with JavaScript. He said that you should try to…

Google Image Search on mobile is testing a new related images carousel feature for image previews. This was spotted by Brian Freiesleben and posted on Twitter yesterday.

Google Hotel results show a wealth of information about a hotel listing but what I think may be new is a section called “Featured In.” This section shows you articles…

Google has not published a new update for Google Bard for five weeks now. The last update published was on June 7, 2023 and since then it has been quiet.

On Friday, Bill Elward noticed how a featured snippet had a header above it that read “Advertisement.” Bill asked if this was a new Google Ad format from Google for…

Google has published its annual “Ads Safety Report” and disclosed that it has blocked or removed over 3.4 billion ads for violating its Google Ads policies, it restricted over 5.7…

Google is testing adding the ability to track prices, share and save products you are looking at in Google Search and Google Shopping. Google added these buttons for track price,…

Joy Hawkins pointed out an example of Google Local Service Ads showing duplicate listings for the same law firm for the same query. Google has policies against that and asked…

Google will be bringing performance max campaign support to the Google Ads Editor in the next release, according to Ginny Marvin. We are currently at version 1.8 – so it…

Google Discover generally should not show content or images that Google’s SafeSearch filter would block. Danny Sullivan, Google’s Search Liaison, said this on Twitter a few weeks ago but this…

Yandex had a boatload of its source code across all its technology allegedly leaked by a disgruntled employee and part of that was the source code for Russia’s largest search…

Google is testing showing a section under the Local Service Ads for call out extensions or other extensions. This increases the visibility of these already super-visible Local Service Ads.

Google’s John Mueller said Google Search will de-duplicate its search results based on almost duplicates. John said this on Twitter the other day when asked about canonicalizing international URLs.

I’ve known Igal Stolpner for a long time now, he was doing SEO at Investing.com while based in Israel for over a decade…

As you know, we are all awaiting the next big Google core algorithm update and while we know it will be coming, we are all wondering if it will come…

Jill Fecher is the Chief Growth Officer at Cypress North and we spoke about her work history and her previous experience in traditional media. We spoke about how she joined…

The other day, I covered how Google added a line to its Google documentation that Googlebot can crawl the first 15MB of content in an HTML file or supported text-based…

In part one, we spoke about how Colt Sliva became an SEO engineer and some topics around visualizing search graphs. In part two we spoke more about entities, python for…

Here is a recap of what happened in the search forums today…

Google Business Profiles seems to be rolling out a new FAQ feature where Google will automatically create FAQs based on your Google Business Profile details and your website.

This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new…

In this week’s recap, I covered the unconfirmed Google update that seemed to impact product review sites but maybe more on January 26th. Yandex had a huge leak…

I should start by saying, this is super dangerous and you probably should not do this unless you really know what you are doing and why you are doing it….

I’ve posted countless reminders about not sending your link buy and sale requests to Google or Googlers but some really fearless link sellers and buyers keep on doing it. This…

Google has updated its Merchant Listing structured data documentation to now support, in beta, membership loyalty pricing property types. Google also updated the docs to provide more examples and instructions…

Did you know that in some countries, like Germany, if you report a review as being fake or spam, Google will email the reviewer about the objection and see if…

A recent Twitter poll by Tim Soulo shows that SEOs are super mixed in their opinion of the importance of domain name age on SEO and Google rankings. The poll…

Microsoft has this new style for some of the Bing Search Copilot answers. They can show a card or box that has a tabbed carousel where you can swipe through…

Google’s John Mueller said in this past Friday’s hangout that in rare situations some sites can get stuck in some sort of algorithmic penalty limbo or black hole state and…

Google announced that it is shutting down the AdSense Matched content ad unit types beginning on March 1, 2022. This is due to “decreasing usage of the content promotion service”…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just saying today…

Google’s Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote “we have no plans to sunset tCPA in…

Microsoft is testing placing a new tag on some sponsored ads within the Bing Search results. This tag is in blue and says “Local Business,” which I guess helps promote…

Google announced that the self-upgrade tool for “upgrading” your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google Display campaigns.

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today…

Last week, Microsoft reported earnings and yesterday Google (Alphabet) reported earnings and both companies showed a 32% increase with their advertiser revenues…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google seems to…

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Happy Pi Day…

Here is a recap of what happened in the search forums today…

Ginny Marvin, Google’s Ads Liaison, confirmed on X that ads can show above/below the AI Overviews or within the AI Overviews but not in both positions at the same time….

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console…