Latest SEO News & Tips From SE Roundtable Blog

Bingbot is now rolling out Brotli compression for its web crawler, Bingbot. Fabrice Canel from Microsoft said on X that Bing “enabled it on a small percentage of URLs crawled…

In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part…

In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part…

Google has renamed the Product Sites search filter to Product Websites. These only really show up in the European regions and starting last week, Google renamed “Sites” to “Websites.”

It looks like the Google AR products, at least for shoes, and the clippable coupons feature is now live. If you search for various shoes or sneakers, you will see…

The new Google Business Profile interface in Google Search to update your local listing can show the previous location your business was listed at before you tried to move that…

Gary Illyes from Google posted a PSA (public service announcement) of sorts on Mastodon and LinkedIn for sites that are heavy with JavaScript. He said that you should try to…

There is an interesting thread on Mastodon where Danny Sullivan and John Mueller, both of who work at Google, talk about making Mastodon more search-engine friendly. The thread was started…

I conducted a very unscientific poll on Twitter asking marketers who do SEO and PPC if they are worried about their budgets being cut in 2023 due to the recession…

Google is testing or has launched a new search refinement or expansion feature named “popular next steps.” If Google thinks<< your original query will lead to a new query in your…

Ginny Marvin, Google’s Ads Liasion, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, “PMax isn’t ‘favored’ over Search.”

As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing…

Just a PSA, Google is fully deprecating the legacy Google My Business API on February 20, 2023 – this coming Monday. This is not new, most of those using the…

Well, this last February 2023 product reviews update has been pretty volatile and we have seen some significant ranking changes and the chatter within the SEO community has been pretty…

Google’s John Mueller was asked about a domain name purchased several months ago but still does not rank well in Google Search. John explained that the domain has a “long…

Not too long ago, John Mueller from Google blasted an agency for using a disavow file and now he is doubling down on that, adding on Twitter in response to…

Google Search Console’s URL Inspection tool can now report if the embedURL page for a video uses the newish indexifembedded robots tag. This was spotted by Jon Henshaw and posted…

The Google March 2023 Broad Core update finished rolling out yesterday morning at about 10:30 am ET. It took 13 days to roll out, kicking off on March 15th at…

Google announced three new features for Google travel including a new story format for hotel bookings, price guarantees for some flights and new discover tools for locations.

We know that OpenAI’s ChatGPT supports third-party plugins and soon, Bing Chat may also support third-party plugins. Mikhail Parakhin, the CEO of Bing, was asked about the topic and he…

There are reportedly at least five bugs within the Bing Webmaster Tools API and the corresponding documentation. The bugs range from setting country and regions to site move requests, plus…

Remember a few weeks ago; I showed a test where Google Ads allowed some advertisers to use AI to generate ad copy for their search ads? Well, the Financial Times…

If you visit the Google Support pages, any of them, at support.google.com, you will see a banner at the top come up again. The banner says “as a precautionary health…

Google is now saying it has ranking systems that “aim to understand if a section of a site is independent or starkly different from the main content of the site….

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google has updated the video structured data to say that the description property is no longer a required field. Instead, Google moved the description property item to the “recommended” section,…

Google announced a preview, a labs experiment, of its all-new search engine, it is calling Google Search Generative Experience. This is where Google brings in generative AI into the search…

Microsoft Bing announced it launched its Shopify integration by allowing a buy now from Bing Shopping and Bing Search to the Shopify site it is hosted on. Plus, a couple…

Google has noted that the Search Generative Experience as a labs experiment runs through the end of this year, through December 2023.

Alan Kent from Google posted an “informal poll” on Twitter asking SEOs “how confident are you in giving advice or planning strategies for Google Discover?” The poll only had 161…

Google is sending out emails asking business owners to add their social profiles to their Google Business Profiles. The email says, “Link your social profiles so customers can see your…

Google’s Gary Illyes confirmed that Google does indeed check to see if an XML sitemap has a change in it before reprocessing the XML sitemap file.

With Google’s new effort to get business owners to manage their business listing in web search and not in the Google Business Profile manager, formerly Google My Business, Google is…

Google has offered up its remedies over its antitrust case with the Department of Justice – it was forced to, it didn’t want to. Google said it will appeal the…

There was some concern that products were going away within Google Business Profiles and being moved fully to Google Merchant Center Next. Ginny Marvin, the Google Ads Liaison, said on…

We’ve seen top-quality store badges in the Google Search results for a long time now. But now some are seeing the badges directly on individual websites, which turns out to…

Google has pushed off the date when data-driven attribution (DDA) will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.

With the Google Analytics 4 migration deadline just a couple days away now, Google finally added support for AMP pages with GA4. This is something many have been asking for…

Here is a recap of what happened in the search forums today…

Ginny Marvin, the Google Ads Liaison said on Twitter that there are no plans for a keyword tab in Performance Max campaigns but there are plans for to support negative…

Here is a recap of what happened in the search forums today…

Google posted a new Search Off The Record podcast all around picking a domain name and SEO. This was recorded by John Mueller, Gary Illyes, and Martin Splitt of Google….

I am seeing multiple reports of Google placing the search bar filters, you know, the bar that says “all, videos, news, images, more, etc” which is normally placed under the…

There are a number of advertisers in the local space who are complaining that the lead quality has been worse than ever in the past few months. They blame the…

Google’s John Mueller said trying to provide a good user experience but not succeeding will not result in any ranking benefit in Google Search. John said during office hours at…

Google has added those definition-based contextual links to some of the words placed in the Search Generative Experience answers and results. This is very similar to the featured snippet injected…

Here is a recap of what happened in the search forums today…

Google AdSense announced that those with AMP sites that have Auto ads with AdSense will now support anchor ads. From April 11, 2022, if you’re using Auto ads for AMP,…

Google announced that it will update the local business hours listed in Google Maps and Google Search of over 20 million businesses using AI. How? Google said it looks at…

Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.”

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing…

Google again seemed to have pushed out another Google search ranking algorithm update on April 20th. It might be a continuation from the April 18th update, just now rolling out…

Microsoft has relaunched a revised Microsoft Advertising certification program and learning lab, the company announced. Microsoft said this was done based on the feedback from the industry, they “have updated…

Google launched the popular products carousel in 2019 but now it seems Google is showing a carousel above the products to filter based on price, brand and other attributes. So…

Google posted in the Google Ads community forums about upcoming changes coming to Display Campaigns. Google said these changes are for simplifying campaign creation and management. Also Optimized targeting is…

Google announced it has deprecated the Account level control for non personalized ads within Google AdSense’s settings in privacy and messaging. Instead, Google said “use the IAB TCF framework for…

Google has officially suspended (pun intended) the job training rich results, this is something Google did by accident in January 2021 but now it is official. Google said they “ultimately…

Google Lens will soon work on YouTube shorts, all you need to do is pause the YouTube Short, then make a circle on the portion of the video you want…

Looks like DuckDuckGo, the privacy focused search engine, is on the decline. In January 2021 it broke the 100 million searches per day mark but since April 2022 of this…

Google recently was testing showing vertical search shortcuts in the autocomplete search suggestions. Now Google is testing a “back to all” option in the autocomplete.

Google’s John Mueller said once again that “keywords in domain names are overrated.” He and Googlers over time have said this numerous times over the years and he said it…

We may have had another update, an unconfirmed Google Search algorithm update on June 27th and 28th. Google’s Danny Sullivan talked about how Google communicates about Google algorithm updates at…

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had another…

Sarah Burke is the Data and Analytics Manager at Cypress North, she has been with the company for seven years, starting as a digital marketing manager. Prior to that…

We know that each XML sitemap file can contain a maximum of 50,000 URLs but what is counted as the 50,000 URLs? John Mueller was asked if Google counts both…

The other day we reported that Google Discover was showing the author name under the article and not the site name, for some stories. Well, Google Discover can now let…

The Google helpful content update finished rolling out around 2 pm ET on September 9th. That morning we reported we started to notice more widespread volatility and fluctuations, possibly related…

Google has released its 2023 schedule for the Google Ads API. This includes the tentative dates for when various versions will be released and/or sunsetted for the Google Ads API.

Google is now showing a “trending now” box in the search results for shopping and product-related queries. This was announced back at Search On and now seems to be slowly…

Google has confirmed that it has relabeled many of the rich results issues in Google Search Console from “errors” to “warnings.” So you may see a bunch of errors being…

We recently covered Google labeling the Google Ads with Related to your search labels and now we are seeing Google label ads with “People also consider” labels. Why is Google…

Google has been testing a lot of Sitelinks features in search, including the boxed-in design. But now I am seeing this new boxed design with different-sized formats for a single…

Google’s John Mueller confirmed I think again, that hreflang link tags do not have to be in hierarchical order. When asked about this, John said that “it doesn’t matter” on…

Some of you may know that in the early days of Google, Google’s co-founders, Sergey Brin and Larry Page would say Google Search was immune to search spam. Matt Cutts,…

Google is testing placing the map of the business you searched for in the search results area under the snippet(s) for that listing. Google is also testing a slightly updated…

Google’s John Mueller said there is no score or threshold for the Google helpful content update. He said on Mastodon “There is no “HCS score” or threshold at which HCS…

Jessica Budde was next to be interviewed and she has an amazing personality. She co-hosts the Marketing O’Clock podcast…

Google launched AI overviews in the SERPs in the United States officially on May 14th at I/O. This follows the launch of Google’s Search Generative Experience (SGE) in May of…

In November, yes, a month ago, there was a lot of criticism across the web that Google Search and the results were declining. We touched on the topic when I…

Google is now showing Instagram posts within its Perspectives feature in the Google Search results. This started a week ago or so, and I received a number of posts about…

Google Posts insights is no longer working, it has been discontinued according to the Google Business Profiles API documentation for the deprecation schedule.

Digiday reported that with the mass Google layoffs, Google advertisers are being encouraged to work with third-party resellers, like agencies, directly as it seeks to reduce its overheads related to…