Latest SEO News & Tips From SE Roundtable Blog

Here is a recap of what happened in the search forums today…

Back in October 2021 we reported that Google was testing in Chrome something called Journeys. Journeys will cluster all the pages you’ve visited related to your previous browsing history so…

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has a…

Google Ads announced it is adding a new “destination not accessible” policy under the Google destination requirements policy. Google is also making changes and clarifications to the document overall. Google…

Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads. Frank Sandtmann, a German based SEO, notified me of this, he saw it in the…

For the past few months, Google’s search results have been very volatile, but over the past couple of days, it seems, at least to some rank-checking tools, the volatility is…

Allie Margeson from Whitespark noticed that the Google local pack in the search results is no longer a static map. The map is now interactive and lets searchers zoom in…

Google wants you to add your customer support details to Google Merchant Center Next. Google said, “Shoppers are often dissatisfied when they can’t easily find customer support and returns related…

Microsoft is testing adding a new box to the knowledge panels within Bing that show related searches. This is obviously to encourage searches to do more queries, to generate more…

Here is a recap of what happened in the search forums today…

On March 4th we had more Google search turbulence, a possible Google search ranking update around then. Google’s John Mueller said they sped up the SafeSearch filter classification process. The…

A Twitter poll by Natalie Mott showed that almost 80% of SEOs do expect to see some traffic lost when managing a site migration. There were over 1,300 votes on…

Google’s next step for its Search Generative Experience is SGE while browsing. In Chrome on desktop and in the mobile Google app on iOS and Android, Google SGE can summarize…

We know that links pointing to pages that do not exist, that 404 or some soft 404, are links that are not counted by Google – that is not new….

Google added returnPolicyCountry to the return policy code examples within the Google Merchant Center structured data document. This is because Google requires returnPolicyCountry for MerchantReturnPolicy.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google August…

Google has launched a new way of searching by image with Google Lens named “multisearch.” Multisearch lets searchers search by image and then refine that image search with a text…

Here is a recap of what happened in the search forums today…

Bing is testing showing a lock icon in the Bing Search results for snippets from secure websites. Previously, Bing tested secure site labels and HTTPS labels in those positions but…

Google’s John Mueller was asked if Google “looks at “CSS .Class” to comprehend the structure of a page; or a section of content that clarifies its SERP Features.” John responded…

Google sent out emails yesterday through Google Merchant Center inviting some brands to manage and edit their brand content on Google Search. I suspect this is the visual brand profile…

Google Ads has rolled out the new create ad interface to all advertisers, the search company confirmed. This is a very subtle change in terms of the interface, there are…

Google hosted the 2022 edition of the Search Central Virtual Unconference on April 27, making it the third global Google Unconference and fourth such event so far (counting the Japanese…

We know Google will be bringing Google Discover to the desktop interface, heck, we’ve seen Google testing it for a while now. But did you know that Google will also…

Google has a “new feature,” as it labeled it, within Google Merchant Center, for event promotions. This allows you to promote an event, such as a sale, promotion or occasion,…

Google has updated its Google iOS app and with that, the most noticeable change was it updated the super G logo, with a more blended version of the logo. I…

Google Search has started to roll out the first broad core update of the year, the May 2022 broad core update. It started on May 25, 2022 at about 11:30am…

Microsoft’s Jordi Ribas announced they are partnering with creators to showcase how they use Copilot Search in Bing. Copilot Search in Bing was launched in early April, as its new…

Google is testing a user interface where it does not surround a knowledge panel completely with a box. Instead, there is just this vertical divider line in the desktop results.

Google announced last week a bunch of new travel ad and local features. These include the ability to add hotel rates directly on Google Business Profile, “feedless onboarding” for Google…

In part one, Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we…

Google announced that it will be dropping more of the opt-out options available to Google AdSense publishers. Specifically, Google said that by July 7th it will remove the additional ad…

Google is testing a dynamic keyword insertion feature for Google Shopping Ads where it may insert the material in the product if used in the searcher’s query. I do not…

Google is now showing price tracking widgets at the top of the feed. We’ve seen products with price tracking markup notifications within the feed but these widget styles may be…

Earlier this year, Google Merchant Center added auto-tagging for free listings is now available in your Merchant Center account. But this only worked in the Google Shopping tab, now it…

Google announced several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new location targeting controls and diagnostic insights, and others like seasonality…

Google may investigate a potential bug in Google Search with the recipe search results carousel. There are reports of sites dropping out from the recipe carousel without the URLs dropping…

Google loves to test new designs and interfaces for the Sitelinks it shows in the snippets of its search results. This one shows larger rectangular curved buttons under the snippet…

Google has announced on Twitter that it has deprecated the International Targeting report in Google Search Console. Google’s international SEO advice has not changed with this but the International Targeting…

Google has clarified on its Local Business structured data help documentation that when you want to specify multiple types in Local Business structured data, specify them in an array and…

Microsoft Advertising announced a lot of new features today including the ability to import from Pinterest, Google Import to for Performance Max campaigns, Microsoft Advertising Editor support for multimedia ads,…

Google has updated its right to be forgotten EU takedown notices and details to not show the specific URLs and to stop notifying publishers of these requests. This is a…

Christine Zirnheld, aka Shep, is a Digital Marketing Manager at Cypress North, is a co-host on Marketing O’Clock, and has been with the company for over four years. Shep came…

Ginny Marvin, the Google Ads Liaison, posted last night that Google Ads has an issue where some ads may not be served. “Google is aware of an internal issue impacting…

Fabrice Canel updated us the other day that now half of all crawling Microsoft Bing does is over the new BingBot user agent. About a month ago, it was 20%,…

Google Ads announced three new reporting columns including results, results value and conversion goals columns. Google said these columns are available on the Campaigns page for tables and charts, as…

Google has no documented limit on the number of characters for the site name as listed in Google Search. In fact, the documentation says “there’s no limit to how long…

Rick Mariano is the Vice President of Digital at Hearst and he runs LocalEdge…

In part one we spoke about how Rick Mariano has helped build LocalEdge to provide high volume digital marketing services at a low cost. In this next part…

Google’s John Mueller said that some old links to old websites may be irrelevant links, at least from a Google Search and ranking perspective.

There is a fun Twitter thread where Google’s John Mueller and SEO Elmer Boutin talk about expensive pages for Google to crawl. John starts off by explaining that Google doesn’t…

In February, we caught Google testing a new search filter named “Web Results.” Well, last night it went live under the name “Web.” You can now filter search results to…

Google announced three new ways to search in Chrome – including search your tabs, your bookmarks and your history. You can search with three new site search shortcuts directly built…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A Google data…

Google is testing a light gray colored font for the links in the Google Search knowledge panel box. Google often tests various font sizes and colors and is constantly testing…

Google seems to be testing a “price history” chart or graph in the Google Shopping search product listings interface. I personally cannot replicate this yet, outside of seeing the “typical…

Google has updated the JSON files with the list of IP addresses Googlebot. I believe Google added one new IP6 and one new IP4 IP address to the list. That…

A Reddit thread asks if Google engages in link-buying sting operations where they will pretend to want to buy a link and then use that to penalize the network. John…

Here is a recap of what happened in the search forums today…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is being…

Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter…

Sam Michelson was in town, and he is the CEO of Five Blocks, a digital reputation management firm based in Jerusalem, Israel. We spoke about how Sam started…

Google Ads is updating its Malicious or unwanted software policy on May 9, 2023. The policy will be split into three policies, Malicious software, Compromised sites, and Unwanted software.

Did you know that Bing Chat also can give you an answer card or box under the chat-based response with citations? We saw Bing provide news cards, local cards, shopping…

Google has updated the industry and services selector or picker tool within the Google Local Service Ads interface. This makes it a bit faster to find and activate your business’s…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search…

In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking…

Google’s John Mueller confirmed again that bolding words and “important points on a paragraph” does help with SEO and rankings. But it is all relative, if you bold everything on…

What a week – Google actually launched a broad core update days before the big online holiday shopping season – the Google November 2021 core update is live and rolling…

There is reportedly a confirmed bug with the Google Business Profile Manager where some business profiles are not showing up in the list. This can happen even when you search…

So now that we know that bolding works for SEO and rankings in 2021, we need to start bolding everything. Or maybe we need to be more random about our…

Google seems to be testing a grid-like format for local results in the mobile web search results. We see these grid formats primarily for product and shopping search results, but…

What an insanely busy month we had with Google in November 2021! We had a big core update named the November 2021 core update, we had a spam update named…

Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for that align with the…

Over the past few days you may have heard about Log4j and a major vulnerability that allowed hackers to attack unpatched Apache servers – if not, click here to learn…

Microsoft seems to be testing a new section in the Bing Search results titled “content from.” This shows more links to popular sections from that site, based on the user’s…

Colt Sliva came out to my outside office spot to chat SEO with me. I asked him a bunch of personal questions to start, to make him tense up –…

Google has recently added a new section to the mobile search results named “Shops.” This was first spotted by Khushal Bherwani on Twitter and we got confirmation from Google that…

Google’s video search results seem to be testing removing the YouTube channel name and video upload date from the search results snippet. I am not sure why Google would remove…

The Google Ads interface and advertising console is currently down. It has been down for the past 40 minutes or so, going down a bit after 9am ET.

Here is a recap of what happened in the search forums today…